Why are marketing and legal departments so often at odds with each other? And how can this be prevented? Why is ‘Mammut’ a good trade mark and ‘Swiss’ a bad one under trade mark law?

In this workshop, you’ll learn about the various legal requirements you need to fulfil in the trade mark registration procedure. We’ll examine the various grounds for refusal using examples from case law.

Learning objectives:

• Find out about the different approaches that marketing specialists and lawyers take to trade marks
• Learn about the various legal grounds for refusal that are examined

Prior knowledge

IPI IP Basic Workshop

Target audience

People who want to create their own trade mark; trade mark managers of a company; employees of marketing agencies

Location

Video conference

Duration
Max. two hours

Price
Free of charge

Dates and registration

These workshops are offered sporadically. Please see the training schedule and subscribe to our newsletter ‘dips – news about intellectual property in Switzerland’ (in German and French) to find out about new workshops.

Contact
Do you have any questions? We’ll be happy to provide you with information: 
Email: trainingnot shown@ipito make life hard for spam bots.ch
Telephone: +41 31 377 72 44