Trade mark statistics

If you want to protect a national trade mark in Switzerland, you can do so by filing an application with the IPI. Most applicants use e-trademark – almost 98% of applications were submitted via this online service in 2023. Once a trade mark is successfully examined, it is entered as a national trade mark in the Swiss trade mark register and published at www.swissreg.ch.

 

As well as national trade marks, trade marks that are already protected abroad can be registered for protection in Switzerland via the Madrid System. There are slightly more international trade marks in the trade mark register than national trade marks – around 52% of trade marks active in Switzerland in 2023 were international trade marks.

 
 

Trade marks: year-on-year comparison

 

  2023 2022 2021 2020 2019 2018 2017

National trade marks

              

Applications

16,908

16,728

19,279

18,678

17,177

16,880

16,966

Registrations 1

16,599

16,890

17,250

16,322

15,137

14,314

13,972

Renewals

13,230

12,329

11,887

11,879

11,387

11,055

11,324

International trade marks with protection extended to Switzerland

Registrations

16,188

19,198

18,406

16,007

16,659

15,504

16,065

Renewals

14,927

15,317

14,224

14,066

12,993

12,437

13,459

Total active trade marks

558,429

549,100

534,960

523,700

514,825

507,100

-
 

(1) Registrations: These figures refer to all entries in the trade mark register during the calendar year. They may also refer to applications from previous years which were registered later.

 
 

Applications by canton 2023

Last year, most trade mark applications originated once again from the Canton of Zurich (17.1% of all applications). This was followed by Zug (7%), Vaud (6.4%), Geneva (6.4%) and Bern (6.2%). 

Note: If a trade mark is filed jointly by several applicants, it is counted several times.

 

Most popular goods and services classes in 2023

Trade marks are only protected for certain classes of goods and services. In 2023, most applications were filed for class 35 (advertising; business management; business administration; office functions). You can find more information about the classes of goods and services in our classification tool.

 

Most popular trade mark types

The word mark came in first place once again – more than 56% of all trade marks filed in 2023 consisted exclusively of printable characters, such as letters and numbers. Combined trade marks, consisting of words and images, are also popular (38.3%). Filings of purely figurative marks (4.7%) and other types, such as acoustic marks (0.6%), are more rare.

 
 

More figures

 

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