Geographical indications are used to label products that originate from a specific geographical area. The quality, reputation or characteristics of such products are inextricably linked to this geographical origin and are essentially attributable to it. The close link between the products protected by a geographical indication and their ‘terroir’ (the place where they are produced, including natural and human factors) is an incentive for producers to preserve the natural resources from which their products are made.
However, this environmental awareness is not limited to protected geographical indications. Manufacturers of products that are eligible for protection under a new geographical indication also work to integrate sustainability aspects into the regulations and control mechanisms that they set up for the manufacture of the resulting products.
Even if sustainability is not a prerequisite for obtaining a geographical indication, the procedure for obtaining the status can be a useful tool for promoting sustainability goals.