It is a national priority of El Salvador to improve its positioning as a source of high-quality and differentiated products – be it coffee, cocoa or other products. Cocoa from El Salvador is known for its aromatic flavour, which makes it suitable for high-quality markets. Nevertheless, the sector is still lacking adequate IP protection and thus offers insufficient added value. El Salvador’s “Policy for the Development of the Cocoa Value Chain” (2018) contains two specific objectives in this regard: (1) to position Salvadoran cocoa in the national and international markets with an emphasis on quality differentiation and added value; and (2) to strengthen the agri-business management capabilities of value chain actors.

An adequate intellectual property protection is seen by CENTA, ISC and other government agencies as crucial to promote Salvadoran cocoa and coffee. IP tools such as geographical indications (GIs) and certification marks protect and value unique combinations of high, differentiated quality, variety, and cultivation techniques. GIs and certification marks also have a solid certification system, and they contribute positively to local sustainable development.
The priorities of El Salvador do not only include strengthening the cocoa sector as such, but also the nation’s growing and mostly artisanal chocolate industry, which depends on differentiated, high-quality Salvadoran cocoa.

The project aims to support the Salvadoran chocolate industry by helping Salvadoran partners to arrange appropriate IP protection. IP protection for “Chocolate de El Salvador” against imitations and blended cocoa products of inferior quality will help to promote and add value to Salvadoran chocolate.

Compared with the cocoa sector, coffee is a more tradi-tional sector in El Salvador, dating back to the end of the 19th century. As with the cocoa sector, the aim is to further improve the quality and differentiation of Salvadoran coffee, leading to more value added. For this purpose, the project is assisting ISC in revising its existing trade mark “Café de El Salvador”, developing a differentiation strategy and protecting it further as a certification mark so that it can access relevant markets.

Last but not least, the project is supporting ISPI in its efforts to further strengthen El Salvador’s national IP system and administration, which is key for strong, efficient protection and the enforcement of different IP rights.

1 Objectives | 2 Why El Salvador? | 3 Relevance | 4 Who benefits? | 5 Project Facts

Switzerland is a major importer of both green coffee and cocoa beans, and at the same time a producer and exporter of finished products, that is, roasted coffee and chocolate. Swiss traders and buyers in the differenti-ated market segments of the coffee and cocoa sectors have a strong interest in purchasing coffee and cocoa of consistently high and specific quality that is sustainably produced and traceable. The support provided through this project responds to their needs.

Both coffee and cocoa are also priority value chains in other SECO- financed projects. The Swiss Platform for Sustainable Cocoa (SWISSCO) and the Swiss Sustainable Coffee Platform (SSCP) – initiatives founded by SECO and now run by the Swiss private sector – link Salvadoran producers with Swiss and international buyers.
 

1 Objectives | 2 Why El Salvador? | 3 Relevance | 4 Who benefits? | 5 Project Facts