To this day, country names such as Switzerland, Suisse and Schweiz are being registered as elements of a trade mark without any restriction. As a result, there are a large number of trade marks with country names that have nothing to do with the respective country. The dispute between the Icelandic state and the British supermarket chain ICELAND is therefore considered a model case. Swissness Enforcement is supporting the country of Iceland and is campaigning for a change of practice at the European Union Intellectual Property Office (EUIPO) (pdf).