SMEs report

Protecting trade marks

Consumers make buying decisions every day. Product brands can help them to decide which product to buy. This is because they allow the consumer to make a connection between the product and the manufacturer, the quality, the origin and the price. Manufacturers individualise their products or services through trade marks and their depiction of them. Here, entrepreneurs tell about their own brand strategy experiences.

 

The cross and the logo

There are no concessions on the internet, as Thomas Heinrich, founder of bestswiss.ch, discovered in relation to his trade mark.

 

Thomas Heinrich, Best Swiss Products AG, Bern BE

Read more

 

Sliding with top performance

Safeguarding marketing and distribution: why the fittings manufacturer EKU, from Thurgau, places importance on comprehensive IP protection.

 

Heinz Schmidhauser, CEO, EKU AG, Sirnach TG 

Read more

 

Standing up to free riders

Worldwide success with wooden games - cuboro boss Matthias Etter keeps  free riders at bay with the help of trade mark protection.

 

Matthias Etter, CEO, cuboro AG, Hasliberg Reuti BE

Read more

 

Ophthalmology with perspectives

IP-refinement with strong partners - for its entry into the US market, the Zurich Eye Clinic IROC teams up with licensees.

 

Michael Mrochen, CEO, Iroc AG, Zurich ZH

Read more

 

The Rolls Royce amongst wheelchairs

The patent specification as the crux of the matter - wheelchair manufacturer Küschall in Solothurn attaches importance to details even with IP protection. 

 

Rainer Küschall, CEO, Küschall AG, Witterswil SO

Read more

 

Aroma – a matter of taste

Trade mark protection for niche providers - Gabriela Manser turns Flauder into a trend drink.

 

Gabriela Manser, CEO, Mineralquelle Gontenbad AG, Gontenbad AI

Read more

 

For animal health

Pulling no punches - how Prionics, a life science company in Zurich, defends its intellectual property.

 

Markus Moser, CEO, Prionics AG, Schlieren ZH

Read more

 
 

News

 

Events

 

Jobs

 

Jobs