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More than 30 years dedicated to inventions: The multifaceted world of an industrial patent attorney

Industrial patent attorneys shape the world of innovation. Paul Georg Maué, who’s also President of the Association of Patent Attorneys in Swiss Industry (VIPS), looks back on a career spanning more than 30 years in this field. In an interview, the qualified chemist reflects on his experiences and the importance of patents in Swiss industry.

Paul Georg Maué has been the President of VIPS since 1998. Foto: zVg

Paul Georg Maué retired in December 2024. A qualified chemist, he began his career as a patent attorney in the late 1980s at Ciba-Geigy (now Novartis), followed by many years with the dental implant manufacturer Straumann. He worked in the intellectual property (IP) department of both companies. In addition, he has been the President of the Association of Patent Attorneys in Swiss Industry (VIPS) since 1998. Most of its members work in IP departments of large companies, but also in start-ups and SMEs.

 

Paul Maué experienced a milestone during his time in VIPS: thanks to a combined effort, Switzerland introduced a Federal Act on Patent Attorneys. “Despite some resistance – including from within our own profession – we succeeded in implementing this law with colleagues from the freelance associations,” says Maué. The Act defines the profession and its rights and obligations regardless of the nature of employment.

 

A key player for inventions

The role of an industrial patent attorney is to help advance inventions. “What fascinated me about the job was that it offered me the opportunity to work autonomously and the freedom to organise my own tasks.” A degree in natural sciences or engineering, for example in chemistry or mechanical engineering, is required to become a patent attorney. This is essential to be able to professionally assess an invention. Patent attorneys also search patent databases and take care of procedures, from the filing of the invention to the granting of the patent and its enforcement.

 

When Paul Georg Maué started at Ciba-Geigy in the late 1980s, he was one of 20 young patent attorneys recruited by the large company. The aim was to build up its in-house IP knowledge. “This company at least was aware at the time that this profession isn’t just a pre-retirement position for ‘veteran’ researchers,” he says with a wink.

 
 

A strategic role

The job has changed considerably since then. “In the early days, I was mainly in contact with researchers and their managers. Today, industrial patent attorneys have larger networks and liaise with marketing, finance and senior management teams. Patent attorneys have more responsibility and are heavily involved in planning,” explains Maué. You need to have a flair for anticipating trends. Which inventions are worth protecting? Which ones do you let go? Moreover, attorneys are in regular contact with external bodies such as patent offices.

 

“Without any patents, you lose your exclusive market position”

Maué has always promoted patent protection, especially in times of economic crisis. When it comes to cost-cutting measures, companies often question the value of patents: “Of course, companies can save costs in the short term by investing less in patents, but this has a very negative impact on long-term prospects. Without any patents, the company loses its exclusive market position.”

 

The former attorney is less optimistic about the increasing number of patent disputes in court. “They take up a lot of time. It often takes too long for companies to receive a decision, and a company frequently can’t wait that long to bring a product to market.”

 
 

Patents aren’t the solution for everyone

In Switzerland, which has no raw materials and a small domestic market, patent protection is key. Without it, the development costs, which can be very high depending on the industry, are difficult to recoup. Maué emphasises that companies must be aware of the advantages of patents and their limits too. “A patent can’t solve everything. A beautiful invention is of no use to you if you can’t market it.” A patent is a building block, often a very important one. There has to be a demand for the innovation, or you create the demand, as Apple did with the iPhone, for example.

 

“Not everything is blocked by a patent application”

Patents are also a valuable source of data. “Public patent databases are a treasure trove, which companies can utilise strategically. However, it’s difficult for inexperienced users to search and analyse this data effectively. Support from specialists is therefore essential,” recommends Maué. Patent attorneys are familiar with analysing searches and can assist researchers with the data. Maué says this particularly in light of the fact that not every patent filed by another company will necessarily prevent you from bringing something similar to the market. “You don’t have to despair, because not everything is blocked by a patent application. Something more specific can still be granted patent protection anyway.”

 
 

The patent attorney of the future

He sees the future of the profession as a combination of technical and legal expertise. “There will always be new technologies that you have to familiarise yourself with. Patent work relies on technology – and it should stay that way. You can only help if you can understand the invention.”

 

He adds that, of course, new technologies such as AI need to be considered too. “Technology won’t make patent attorneys superfluous,” says Maué. However, he adds that AI could be very helpful, as it already is today for summarising texts or providing linguistic alternatives. He believes that, in the future, the key skill for patent attorneys will be the ability to notice the details in inventions without losing the big picture.

 

More time for his photo lab

Paul Georg Maué has planned out the next chapter of his life well. First of all, he still has a few months of association work on the agenda, including handing over the presidency. After that, he plans on devoting himself to the things he hasn’t had time for. “For instance, I want to start up my photo lab again, which has remained unused for a long time,” he says. He’s also looking forward to exploring his family history. His grandfather was a businessman and left behind an extensive archive. “And I’ve managed to read books again since retiring.”

 

Baby clothes that clean the floor

There’s one more thing we’d like to know. Surely someone who’s been so deeply immersed in the world of patents has come across some curious inventions? “I came across a few in the patent databases. One that stands out is baby clothes that clean the floor while the baby crawls around. Ribbons are attached to the clothes so that the child collects dirt as it crawls across the floor. “That might well be novel and entertaining, but it’s unlikely to have any commercial impact.”

 

Become a Swiss IP specialist and patent attorney

The Swiss Federal Institute of Intellectual Property (IPI), in cooperation with the patent attorney associations VESPAVSP and VIPS, organises a Swiss IP specialist and patent attorney training course (SIPSPA).


Next course: August/September 2025 (closing date for registration for the entire course: 1 August).

 

The course serves as preparation for the Swiss Federal Patent Attorney Examination held each autumn and covers all relevant topics for parts three and four of the examination. However, it is also open to other applicants who want to expand or refresh their knowledge in specific areas.

 

More information on the course

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