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How to get trade mark protection

Trade mark protection is a bestseller at the IPI. No other IP right receives as many applications. In our compilation, you’ll find out the key facts about trade mark protection and what you need to consider before filing an application. The period after registration is equally important, as you also need to use the trade mark.

Step by step to your own brand. Copyright: iStock
 

1. All you need to know about trade mark protection

The more successful the trade mark, the greater the risk of free riders. Image: iStock

Whether you are a globally active enterprise or a locally based business – a trade mark can become a precious asset. But what role does trade mark protection have to play? If you know your options, you have a better hand of cards. To the article

 

2. Think strategically before applying to register a trade mark

A strategy for success: trade mark management should be a top priority for companies. Image: iStock

If you want to protect your sign as a trade mark, you need to ask yourself some important strategic questions before filing a trade mark application – including how willing you are to defend your own trade mark. To the article

 

3. What you need to know before applying for a trade mark

If you do a search before registering your trade mark, you’ll steer clear of conflicts. Image: iStock

A trade mark can be registered quickly online. But those who submit an application without doing prior research put their young brand at risk and may lose a lot of time and money. To the article

 

4. What makes a strong trade mark?

A strong trade mark fulfils your marketing needs and also has a good chance of being protected. Image: iStock

A ‘strong’ trade mark not only conveys qualities and characteristics but also has a good chance of being protected. To the article

 

5. How to register your trade mark faster

If you take care with your application, you can move into the fast lane: your trade mark will be registered more quickly. Image: iStock

Anyone applying for a trade mark in Switzerland can speed up the procedure considerably. This is possible with the early trade mark examination. We show you what’s key. To the article

 

6. Registering a trade mark

If you prepare carefully, your trade mark application can be filed within 20 minutes. Image: iStock

Registering a trade mark is not a science. By paying attention to a few key points, you will not be disappointed down the line. We take a look at what you should keep in mind. To the article

 

7. Use your trade mark!

If you use a trade mark, you should carefully document your use of it. That will protect you if third parties claim non-use and try to get it cancelled. Image: iStock

Once a trade mark has been successfully examined by the IPI, it is entered in our register. But watch out! In Switzerland, you need to use your trade mark within five years of registering it. In the worst-case scenario, it could be cancelled if you don’t do so. To the article

 

Do you have any questions on the topic of trade mark protection? You can find a wealth of information on our website. Our Contact Centre will also be happy to assist you: infonot shown@ipito make life hard for spam bots.ch or 031 377 77 77

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